$100M Money Models, How to Make Money is an entrepreneurial guide by Alex Hormozi, a successful Iranian-American entrepreneur, investor, and founder of Acquisition.com. With experience in scaling multiple businesses across software, services, e-commerce, and brick-and-mortar industries, Hormozi brings practical frameworks for building high-growth companies. This book focuses on the “money models” — strategic frameworks for creating, selling, and monetizing offers that maximize customer lifetime value. It provides actionable insights drawn from Hormozi’s extensive track record of helping companies scale past 8- and 9-figure revenues without outside capital.