Discover the fascinating evolution of branding with Richard Shear's A History of Brands.
In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world's most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.
In A History of Brands, you'll explore:

Brand Origins: Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.
Iconic Brands: Discover the stories behind some of the most successful and influential brands in history, including their breakthroughs, challenges, and reinventions.
Cultural Impact: Understand how brands reflect and shape cultural values, influencing everything from consumer behavior to global trends.
Technological Shifts: Examine how advancements in technology--from mass production to digital marketing--have transformed the branding landscape.