Author: Lyle H. Sandler (with George Bokhua)
Publication Date: June 17, 2025
Length: 216–224 pages
Genre: Nonfiction, Design, Visual Communication, Creativity

Universal Principles of Storytelling for Designers is an essential reference that unlocks the power of storytelling for design professionals and students. Lyle Sandler—an interdisciplinary designer, innovator, and anthropologist—presents a comprehensive exploration of storytelling techniques tailored specifically for the visual and creative fields. The book demonstrates how integrating classic narrative elements into design work can transform projects into engaging, memorable experiences that resonate deeply with audiences